The Goblins are a strange - and some say, deranged - race that have managed to co-exist with both Horde and Alliance factions in many lands, relying on both their trade and engineering skills to barter an uneasy neutrality.
As such, the major Goblin towns of Gadgetzan, Booty Bay and Everlook are perhaps the only locations in Azeroth where both Horde and Alliance factions can come together and freely trade with one another - provided their weapons are sheathed.
These towns feature neutral auction houses that, while not linked to either Alliance or Horde establishments, enable trade items to pass between opposing factions.
You can't trust a Goblin, but all admire their skill in barter and trade, but keep a firm hold on your purse strings when attempting to buy from these nasty wheeler-dealers lest you walk away from the transaction lighter in gold and without a shirt on your back.
However, whatever we think about Goblins, much can be learned from these slippery creatures when it comes to our own trading.
The first lesson from the Goblin school of trading is 'don't be shy'.
You'll often hear the Goblin traders hawk their wares by shouting to all who walk within earshot.
If we have just crafted a 'Shining Silver Breastplate' and posted it for auction, it helps to tell the world about it.
You'll be surprised how many whispers you'll get asking 'How much!'
Now the second Goblin lesson on trade was said to have been stolen from the Gnomes: 'Don't sell yourself short'.
Make sure you don't under price your goods.
The Elves often avoid the competition of the Auction process by announcing an item on the Trade Channel and asking folk to 'whisper' them if they have an interest.
These lone traders often possess one-of-a-kind items that are much sought after in the Auction House and often sell far above the merchant's price.
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